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Are Angi Leads Worth It? Costs, Credits and Break-Even Math

A neutral look at Angi Leads for HVAC, plumbing, electrical and roofing shops: how lead fees and credits work, what the FTC found about HomeAdvisor, how Thumbtack differs, and the math that decides it.

Ijharul Islam October 21, 2026 8 min read

Are Angi leads worth it, in short: only if your cost per booked job stays below your profit per job. Angi charges per lead, with fees that vary by job size, and sends a request to several pros. At $60 a lead and a 20% close rate, each booked job costs $300 in leads, before any membership fee.

More on this topic: Marketing, leads and reviews, every guide in one place.

Angi Leads (the product that used to be HomeAdvisor) sells you the contact details of homeowners who asked for help with a job you do. Some shops build a business on it; others quit after a month of leads that never pick up. The difference is usually math and speed, not luck. This guide explains how Angi charges and credits leads, what the FTC found about HomeAdvisor's sales claims, how Thumbtack compares, and how to work out your own break-even lead price.

Key takeaways

You pay per lead, not per job. Angi says lead fees vary by job size and it makes no guarantee of how much work you'll get.
Leads are shared. Angi says it connects each customer with multiple pros, so the first good call usually wins.
Credits are narrow. Duplicates, wrong ZIP or job type and bad contact details may qualify if you ask within 30 days; “customer didn't call back” doesn't.
The FTC finalized an order against HomeAdvisor in April 2023 over how it described its leads to pros, with up to $7.2 million for redress.
Break-even lead price = profit per job × close rate. Work it out before you set your budget.

How does Angi charge contractors for leads?

Angi charges a fee for each lead that matches the job types and area you choose. Its pro FAQ says different-sized jobs have different lead fees, that you can turn the service on or off, and that it makes no guarantee of how much work you'll get. It also says Angi matches each customer with multiple service professionals. Angi doesn't publish a price list.

Phonely's June 2025 review puts leads at about $15 to $85 each and the annual membership around $300; Hatch's 2023 review gives the same per-lead range, citing Jobber. Both sell competing tools and neither cites Angi, so treat the figures as rough and get a quote for your trade and ZIPs before signing.

What is Angi's lead credit policy?

Angi's lead credit guidelines say credits are at its sole discretion, must be requested within 30 days of the charge, and come as store credit toward future charges that expires six months after it's issued.

Situation	Credit?
Same customer submits the same request twice	May be eligible
Wrong ZIP, and the right ZIP isn't in your profile	May be eligible
Wrong job type, and the right one isn't in your profile	May be eligible
Wrong job type, but the right one is in your profile	Partial credit considered
All contact details wrong or disconnected	May be eligible
A competitor testing the system	May be eligible
Customer doesn't call back, already hired someone, changed their mind or was just shopping	No; Angi says this is priced into leads
You didn't win the job	No
Request made more than 30 days after the lead	No

Put a weekly reminder on the calendar to review the week's leads and request credits for the eligible ones. Store credit you never claim is money you paid for nothing.

What did the FTC find about HomeAdvisor leads?

In January 2023 the FTC announced an order requiring HomeAdvisor, an Angi company, to pay up to $7.2 million to service providers, and finalized it on April 21, 2023. The FTC alleged that HomeAdvisor:

told providers they'd get only leads matching their services and area, when many didn't;
claimed lead-to-job rates much higher than it could back up;
misled providers about where leads came from;
described a $59.99 first month of its mHelpDesk software as free.

The order bans HomeAdvisor from misleading claims about lead quality, such as saying leads come from people ready to hire, and from unsupported claims about how often leads turn into jobs. In November 2023 the FTC said it had sent more than $3 million in refunds through 110,372 checks to providers. The case doesn't mean today's leads are bad. It means a sales rep's conversion promise is not a number to plan on: measure your own.

How does Thumbtack compare with Angi?

Thumbtack also charges per lead, but you set the price and the cap. Its help center says you set lead prices per service and a weekly budget; once you hit the budget, new leads stop until the next week. For “Opportunities” you see the cost up front and pay only if you reach out and the customer responds. Thumbtack says prices vary with the type and size of job, how many pros are available and your market.

Channel	How you pay	Who controls cost	Shared?
Angi Leads	Per lead, fee by job size; membership fee reported	Angi sets fees; you set job types and area	Yes, multiple pros
Thumbtack	Per lead from a weekly budget; Opportunities only if the customer responds	You set lead prices and budget	Not stated on its help pages
Google Local Services Ads	Per lead; credits for some invalid leads	Your budget	See our LSA guide
Yelp	Free quote requests; ads per click within a monthly budget	You set the budget	Projects can go to several

See Google Local Services Ads for contractors and Yelp for contractors for those channels.

How do you work out if Angi leads pay off?

Use three numbers from your own books: average ticket, gross margin and close rate on paid leads. Then:

Profit per job = average ticket × gross margin.
Cost per booked job = cost per lead ÷ close rate (add monthly membership ÷ jobs booked).
Break-even lead price = profit per job × close rate.

Example shop	Ticket	Margin	Profit/job	Close rate	Break-even lead price
Plumbing repair	$450	50%	$225	20%	$45
HVAC repair	$400	50%	$200	25%	$50
Electrical panel upgrade	$2,800	40%	$1,120	10%	$112
Roof replacement	$12,000	25%	$3,000	8%	$240

These are example numbers, not benchmarks. Break-even means the lead spend eats all the profit, so aim well under it. The table shows why paid leads tend to suit bigger tickets: the same close rate supports a much higher lead price on a panel or a roof than on a drain call. Count repeat work too: a repair customer who later buys a maintenance plan is worth more than one ticket.

How do you close more of the leads you pay for?

Call within five minutes, then text if they don't answer. Shared leads go to whoever talks to the homeowner first. Our speed to lead guide has the routine.
Follow up for two or three days with short texts, then stop.
Narrow your profile to the job types and ZIPs you actually want; every mismatch costs money even when it's credited later.
Tag every customer with a lead source so you can count booked jobs and revenue per channel each month.
Pause in your busy season if you can't answer fast; a lead you can't call back is the most expensive kind.

When are Angi leads not worth it?

Your average ticket is small and your close rate is low, so break-even is under the lead price.
Nobody can call a new lead within minutes during working hours.
You're already booked out from referrals, Google and repeat customers.
You won't track lead source, so you'll never know either way.

Where CrewRobin fits

CrewRobin has no Angi or Thumbtack integration; leads bought there stay in their apps. It helps with the part that decides whether paid leads pay off: speed. When an Angi or Thumbtack homeowner calls you back, the AI receptionist answers 24/7 and books the job, and a missed call gets a text back within a minute. Leads from your own website form, Facebook lead ads or the lead API ring your phone straight away so you can call in seconds, and follow-up texts go out until they reply, book or say no. Every customer record shows the calls, texts, jobs and invoices, which makes counting booked jobs per channel simpler.

Frequently asked questions

How much do Angi leads cost?

Angi doesn't publish prices; it says lead fees vary by job size. Published reviews from 2023 and 2025 report roughly $15 to $85 per lead plus an annual membership fee around $300, but get a quote for your trade and area.

Does Angi refund bad leads?

Sometimes, as store credit. Duplicates, wrong ZIP or job type, and wrong contact details may qualify if you ask within 30 days. Leads that don't call back or hire someone else don't.

Are Angi leads shared with other contractors?

Yes. Angi's pro FAQ says it connects each customer with multiple service professionals, so response speed matters.

Is Thumbtack better than Angi for contractors?

It depends on your trade and market. Thumbtack lets you set your own lead prices and a weekly budget, while Angi sets fees by job size. Track cost per booked job on each.

What happened with the FTC and HomeAdvisor?

The FTC finalized an order in April 2023 requiring HomeAdvisor to pay up to $7.2 million and banning misleading claims about lead quality and how often leads become jobs.

Put it to work this week

Reach every paid lead first, even when the crew is on a roof. CrewRobin is free until your first 10 booked jobs, no card up front. Start free or see pricing.

Sources

Figures from outside CrewRobin were checked against these pages in October 2026. Most industry benchmarks come from vendors and agencies, so treat them as ranges, not rules.

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